I’m Kim, a passionate and detail-oriented Product Marketer and Project Manager. I combine my eight years of editing and copywriting expertise with four years of marketing experience to deliver professional and polished product marketing campaigns.

I lead projects from the idea stage to launch day and beyond, working closely with product managers and developers, copywriters, designers, CX specialists, sales managers, and executives to craft customer first experiences for an audience of business professionals.

When I’m not overseeing production on marketing materials and sales collateral, I am conducting competitor analyses, KPI reporting, and strategy planning to inform current and future projects.

Areas of Expertise

  • Sprint Planning

  • Customer Journey Mapping

  • Stakeholder Management

  • GTM Strategy

  • Project Management

  • Copywriting

Recent Projects

  • Branding and launch support for Phil, IBISWorld’s AI economist. View project

  • An IBISWorld product launch targeting forward-thinking Australian businesses (Link coming soon)

  • A new European report collection for IBISWorld’s UK and German offices. (Link coming soon)

  • An automated email drip campaign to nurture IBISWorld’s leads. (Link coming soon)

My Philosophy

Start with the desired outcome and work backwards. From dreaming big to defining a realistic project plan, I identify the moments of truth along the customer journey and resource accordingly. This practice brings the project plan into focus and helps me prioritize the most impactful touch points. Working with a lean team, I have learned to get creative with resources, tapping subject matter experts across the business and through partnerships. My resourceful nature helps me keep projects under budget without compromising quality.